By: Nicole Yang
New Balance shoes are designed in Brighton, manufactured in Lawrence, and worn all over the world. If anybody knows the importance of a good fit, it’s New Balance.
In the last few weeks, workers at New Balance’s flagship Lawrence factory have shifted production from sneakers to medical grade facemasks for front line healthcare workers. As the sports apparel maker ramps up production, they hope to produce over 100,000 masks per week, according to Boston.com
New Balance worked closely with MIT and Mass General Hospital to develop a facemask out of existing sneaker materials that can be used by hospital workers treating COVID-19 patients and mass produced.
“’Typically, that would take months and months. We did it within one week, given the sense of urgency,” said Dave Wheeler, the company’s executive vice president of global supply chain told Boston.com
While production of the masks ramps up, New Balance is actively exploring ways to produce and supply other types of PPE.